The Tech Ref Blog

How to Optimize your business for Local SEO - using VoIP service as an example (Manhattan, NYC, NY, NJ, CT, MA, VA, CA, TX)

Published on March 14, 2024


Optimizing for local SEO (Search Engine Optimization) for a business (lets use VoIP service as an example) targeting customers in your area involves several key steps:

  1. Keyword Research: Identify relevant keywords that potential customers might use when searching for example, VoIP services in your locality. Include terms like "VoIP service near me," "local VoIP provider," and variations that incorporate your specific location.

  2. Google My Business: Create and optimize your Google My Business (GMB) listing. Ensure that your business name, address, phone number, and website URL are accurate and consistent with other online listings. Encourage satisfied customers to leave positive reviews on your GMB profile.

  3. Localized Website Content: Create content on your website that is tailored to your local audience. Include your location in page titles, meta descriptions, headings, and throughout your website content. This signals to search engines that your business is relevant to local searches.

  4. Local Citations and Directories: Ensure that your business is listed accurately on local online directories, such as Yelp, Yellow Pages, Bing Places, and industry-specific directories. Consistency in NAP (Name, Address, Phone Number) information across these directories is crucial for local SEO.

  5. Mobile Optimization: Optimize your website for mobile devices, as many local searches are conducted on smartphones. Ensure that your website is fast-loading, responsive, and provides a seamless user experience on mobile devices.

  6. Schema Markup: Implement local business schema markup on your website to provide search engines with structured data about your business, including your name, address, phone number, business hours, and other relevant information. This can improve the visibility of your business in local search results.

  7. Local Link Building: Build backlinks from local websites, blogs, and publications to increase your website's authority and relevance for local searches. Consider sponsoring local events, partnering with local businesses, or contributing guest posts to local publications to earn local backlinks.

  8. Social Media Presence: Maintain an active presence on social media platforms, especially those popular in your local area. Share content related to VoIP services, engage with your audience, and encourage customers to leave reviews and testimonials on social media.

  9. Monitor and Analyze Performance: Regularly monitor your website's performance in local search results using tools like Google Analytics and Google Search Console. Analyze key metrics such as organic traffic, keyword rankings, and conversions to identify areas for improvement.

By implementing these local SEO strategies, you can increase your visibility in local search results and attract more potential customers looking for VoIP services in your area. Remember that local SEO is an ongoing process, so continue to monitor and refine your strategies over time for optimal results.

Top Reasons to switch to VoIP Phone Service

Published on March 14, 2024


There are several compelling reasons to consider switching to VoIP (Voice over Internet Protocol) for your telecommunications needs:


Cost Savings: VoIP often offers significantly lower costs for local and international calls compared to traditional landline services. Many VoIP providers offer competitive pricing plans and packages, especially for businesses making frequent long-distance or international calls.


Scalability: VoIP systems are highly scalable, allowing you to easily add or remove lines as your business grows or contracts. This flexibility is especially advantageous for businesses experiencing fluctuations in staffing or call volume.

Feature Richness: VoIP systems typically come with a wide range of advanced features that are either unavailable or costly with traditional phone services. These features may include call forwarding, voicemail-to-email transcription, virtual receptionists, conference calling, and more.


Geographic Flexibility: With VoIP, you're not tied to a specific physical location. As long as you have an internet connection, you can make and receive calls from anywhere in the world using the same phone number. This is particularly beneficial for remote workers or businesses with multiple locations.


Integration with Other Systems: VoIP systems can often integrate seamlessly with other business applications and communication tools, such as CRM (Customer Relationship Management) software, email clients, and collaboration platforms. This integration can streamline workflows and improve productivity.


Reliability and Redundancy: Modern VoIP systems typically offer high reliability and redundancy, with built-in failover mechanisms to ensure continuous service even in the event of internet outages or hardware failures. This can minimize downtime and ensure uninterrupted communication for your business.


Unified Communications: VoIP enables unified communications solutions, allowing users to access voice, video, chat, and other communication channels from a single platform. This unified approach enhances collaboration and efficiency within teams, regardless of their physical location.


Environmental Benefits: VoIP consumes less energy and generates fewer carbon emissions compared to traditional phone systems, making it a more environmentally friendly choice for businesses looking to reduce their carbon footprint.


Overall, switching to VoIP can offer cost savings, flexibility, enhanced features, and improved productivity for businesses of all sizes, making it a compelling choice for modern telecommunications needs.

Tips on selecting a Managed Services Provider (MSP).

 Published on January 31, 2023


When selecting a managed services provider (MSP), consider the following factors:

Expertise: Choose an MSP with a strong track record of expertise in your industry and technology needs.

Services offered: Evaluate the range of services offered by different MSPs, and make sure they align with your organization's technology requirements.

Reputation: Look for an MSP with a positive reputation for delivering quality services and meeting the needs of their clients.

Scalability: Choose an MSP that can scale their services to meet the changing needs of your organization.

Security: Ensure that the MSP has robust security protocols in place to protect your data and systems from potential cyber threats.

Availability: Choose an MSP that offers 24/7 support and has a proven track record of reliability.

Cost: Consider the cost of the services offered by different MSPs and choose one that fits within your budget while still delivering high-quality services.

Communication and transparency: Choose an MSP that provides regular, clear, and transparent communication, so you have a clear understanding of the services they provide and their performance.

Customization: Look for an MSP that offers customized solutions to meet your specific needs, rather than a one-size-fits-all approach.

Before making a decision, it may be helpful to meet with potential MSPs, review their services and references, and ask for a demonstration of their capabilities to ensure they are the right fit for your organization.

Allow us to help you, all at no cost or obligation.


Enterprise IT procurement service.

Published on January 31, 2023


Enterprise IT procurement services refer to the process of acquiring information technology (IT) products and services for a large organization. This process typically involves evaluating the organization's IT needs, researching and comparing different technology options, negotiating contracts, and managing the delivery and implementation of the products and services.

The goal of enterprise IT procurement services is to help organizations acquire the technology they need in a cost-effective, efficient, and secure manner. This can involve working with a variety of vendors and suppliers to find the best solutions for the organization's specific needs, taking into account factors such as performance, compatibility, security, and budget.

Enterprise IT procurement services often involve a team of IT experts who work closely with other departments within the organization to understand their technology requirements, assess the available options, and make informed decisions about which products and services to purchase. They may also provide ongoing support and management of the technology solutions after they have been acquired.

By outsourcing their IT procurement process to an experienced provider, organizations can benefit from expert guidance and support, access to a wider range of technology options, and a more efficient and cost-effective procurement process.


Choosing a new VoIP (Voice over Internet Protocol) service.

 Published on January 31, 2023


 When choosing a new VoIP (Voice over Internet Protocol) service, consider the following factors:

Features: Evaluate the features offered by different VoIP services and make sure they meet your business needs, such as call forwarding, voicemail, conferencing, etc.

Call quality: Choose a service that has a reputation for good call quality, with minimal lag time and clear audio.

Scalability: Make sure the VoIP service can scale to meet your business needs as it grows.

Integration: Consider how well the VoIP service integrates with other tools and systems you use, such as CRM software or office productivity tools.

Customer support: Choose a service that provides 24/7 customer support, and make sure you understand the support options available in case of issues or technical difficulties.

Cost: Compare the costs of different VoIP services and choose one that fits your budget and provides good value for money.

Reliability: Choose a VoIP service that has a reputation for reliability and up-time, so you can be sure your calls will go through when you need them to.

Security: Make sure the VoIP service provides adequate security measures, such as encryption and firewalls, to protect your communications from unauthorized access.

Before making a decision, it may be helpful to try out different VoIP services with a free trial or demo to get a sense of their features, call quality, and ease of use.

Some of the main cyber security concerns and challenges in 2023

 Published on January 31, 2023


Some of the main cyber security concerns and challenges in 2023 include:


Cloud security: With more and more organizations moving to cloud-based systems, securing sensitive data in the cloud is a major concern.

AI and machine learning security: As AI and machine learning become increasingly prevalent, it's essential to ensure that these technologies are secure and can't be exploited by cyber criminals.

Internet of Things (IoT) security: The increasing number of connected devices presents new security challenges, as these devices are often vulnerable to attack and can be used to access networks and systems.

Ransomware attacks: Ransomware attacks continue to be a major concern, as they can disrupt business operations and result in data loss or theft.

Supply chain attacks: As supply chains become increasingly complex, they can provide an entry point for cyber criminals to access sensitive information.

Phishing attacks: Phishing attacks remain a major threat, as they can be used to steal sensitive information, such as login credentials or financial information.

Social engineering: Social engineering attacks, such as baiting and tailgating, continue to be a concern as they can be used to gain unauthorized access to sensitive information or systems.

It's important for organizations to stay informed and proactive in addressing these security challenges in order to protect against cyber threats.

How to choose the best business VoIP service provider for "work from home" remote worker needs.

Published on March 24, 2020


Need a temporary solution for your employees to get their work calls at home? Wondering how you can take business calls from anywhere? With VoIP, your calls are processed over the internet, meaning you can maintain business as usual no matter where you are. If you need help with setting employees up with remote and/or “work from home” connectivity, I’m here to help. I can get you set up with an emergency, no commit, month to month term with my VoIP service provider partner Nextiva. Fully coordinated for you. 

If you need help with your "work from home" capabilities, I can help.

Published on March 23, 2020

If you have limited or no access to your office phones or are having “work from home” challenges: I can help get your phone system up and running in the cloud, for free. VoIP phone service can mirror your existing phone system. Your incoming calls will ring to the right employees and keep things running like business as usual (while of course sadly it’s not).

I work with and represent all leading VoIP service providers such as 8x8, RingCentral, Nextiva, Intermedia, Vonage, Jive, Zoom, Mitel, Call One, and more.

How to choose the best business VoIP provider among the many options? I will help you and handle it all for you. For the entire life cycle of the project. All at no cost or obligation.

Please feel free to reach out if I can help in any way.


Stay safe and healthy.